Grasps Task: What do I expect? Launch and Inquire GOAL: Make use of a purpose- and impact-driven approach to build a sustainable business model. a ROLE: You are a social entrepreneur who must identify a sustainability initiative to support a cultural, or environmental, issue within the local or global community. AUDIENCE: School, local or global community SITUATION: Having developed the sustainability initiative using design thinking you now have to officially communicate to the community about your company's initiative to raise awareness and generate business to support your goals. PRODUCT: Create a press release, of 350-500 words, that may be utilized by local media to share this initiative with communities and countries. Your press release should be eye catching, and should include a clear headline, should state clearly what sustainability initiative is for your company ad how it will be of benefit to the community.