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A chocolate company that was first set up Belgium gained popularity and had to expand to meet growing demands. It recruited employees from different backgrounds, set up production facilities in several countries, introduced chocolate recipes that included the local flavor in each region, and printed wrappers in several languages. In this scenario, the chocolate company has become a(n) ________.

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Nyctalus

Answer: Geocentric company

 

Explanation: In simple words, these are the companies that considers their business opportunities on a global scale. They accept the fact that for operating their business in different countries, different strategies and communication network is required.

In the given case, the chocolate company hired employees and customized packaging as per the country in which they are targeting.

Hence we can conclude that the company has become geocentric.

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