Karl self-publishes a cookbook titled Hole Foods, in which he sets out recipes for donuts, Bundt cakes, tortellini, and other foods with holes. To publicize the book, Karl designs the website holefoods. Karl appropriates the key words of other cooking and cookbook sites with more frequent hits so that holefoods will appear in the same search engine results as the more popular sites. Has Karl done anything wrong? Explain your answer.