Seeing an apple (for Macintosh) or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision. This is best thought of as an example of a(n) _______ placing the brand in the consideration set.
A) retrieval cueB) usage situationC) attitudeD) brand imageE) evaluation
The answer in this case would be option A) from the answer lists or options of retrieval cue.
Explanation:
In general,retrieval cue involves an information retrieval process or mechanism which is primarily triggered by any identical previous memory or certain symbol/s which has been encountered by the brain previously.
Hence,based on retrieval cue,an individual can basically recall or register something based on a specific memory of any sign or symbol that is somehow related to the concerned object or thing that the individual is trying to remember.
In this case,seeing an Apple or Macintosh or Marlboro Man basically triggers certain memory/s associated with specific aspects or features of these brand that can enable them to remember and consider these brand while undertaking any purchasing decision/s.
