The managers of Presto Pizza, a popular pizzeria in Concord, California, have been encouraging senior citizens to order takeout and free express delivery from the pizzeria's several outlets spread across the city. Anticipating a rise in the population of senior citizens in the area, the management of Alfredo's Pizza is seeking to tap into this promising segment that consists of retired, affluent consumers. In this instance, most likely, the managers of Alfredo's Pizza are anticipating company growth through ________.

The company has not change their product, which they want to sell their ultimate buyer. Instead they only wish to focus on a single market segment. In this case that market segment consists of senior citizens.

Moreover, the strategy requires to persuade the non buyer (senior citizens) to buy the product by providing them services (in this case free express delivery) which would encourage them to make the decision of buying pizza from Presto Pizza.