Which is an appeal to logos?

telling a personal anecdote about how you overcame personal and financial hardship to fulfill your dream and open your business

printing a picture of the flag of the United States on your store's sign

showing statistics that "prove" that your reading program improves the reading level of a person by an average of 1.2 grade levels
within 6 months

having a business motto such as the following: "50 Years of Being the Best in the Business!"