The fact that Rachel had just returned from a six-month scientific expedition in Antarctica gave her audience the impression that she was an authority on the subject of global warming, which helped make her speech appealing. In terms of morality, Rachel was charismatic.
You may study charisma. People are more easily persuaded by charismatic personalities in large part because they come to appear as dependable, amiable, and fully present.
Although the word charisma is most frequently used to describe someone positively and as a complement, it may also mean that they are only attractive because of their outgoing personality and not because of their activities or their moral character.
While charisma can lead to success, as history has shown, it can also lead to disaster. The negative side of charisma can be as subtle as a strong, assured leader who rules the group or organization and causes others to question their choices.
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