Influencers refers to highly influential group of heavy internet users who frequently share their opinions about brands and products with others.
Simply described, an influencer is just someone who holds the power to influence how others behave. Influencers are individuals who collaborate with brands to market products or services to their audience in the marketing environment.
Influencers are much more crucial than ever because word-of-mouth praise and criticism now spread via social media like fire in a parched field. They often have substantial social media followings and promote both certain niches and brands.
Influencers have strong social-media presence, and they have the power to affect the buying behavior of their followers to some extent.
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